Dallas James Wicker
is a modern-day rancher, a husband, and a relentless advocate for men reclaiming their strength, purpose, and legacy. He’s lived through illness, loss, financial hardship, and the kind of pain that breaks most people—but he never stayed down.
Today, Dallas is the founder of The Reclamation Protocol®, The Dominance Protocol®, The Dominance Code® and Dominance Mastery® which are all part of a movement and courses designed to help high-performing men rise above modern softness, reclaim discipline, and lead themselves and their families with conviction. He also helps run multiple mission-driven businesses rooted in faith, family, and hard work.
Dallas believes men were built to produce, provide, and produce—and that the world suffers when men stop leading. Through social media, speaking, coaching, and content, he challenges men to rise, to take responsibility, and to become the kind of leader their family, their country, and their legacy needs.